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Checking out with PayPal online is about to get a lot easier for consumers.

Last week, PayPal introduced a new in-context checkout experience, which allows consumers to pay for items at online retailers sites without getting redirected to PayPal’s site. This new process is much more user friendly and allows the customer to see the online retailers site behind the PayPal popup. This new checkout experience will appeal to less tech-savvy shoppers or first time online shoppers who may get frightened off by PayPal’s clunky redirects.  This checkout experience will without a doubt boost conversion rates allowing customers to stay on the retailers site, making them more likely to complete the purchase.

PayPal is currently rolling out the new checkout experience for both desktops and mobile devices. The company says it expects to roll out the new checkout experience with larger retailers initially, and then to medium and small merchants in the near future.

Judging from the screenshots released by PayPal, its new in-context checkout appears as a pop-up within a retailer’s site allowing the customer to clearly see their shopping cart behind the pop-up. It also easily allows customers to switch between payment options such as taking money straight from their bank account, or from their credit card or from their PayPal balance.

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