Australia’s top Magento developers

We are proud to be the trusted digital business partner for some of the country’s leading brands. We are the most experienced Magento eCommerce solutions provider in the Asia-Pacific region. We have put together award-winning online networks, weathered countless digital storms, seen mobile phones shrink to nothing and then balloon again, and throughout it all we have worked with some of the country’s finest retailers, turning their eCommerce ambitions into omni-channel success stories. Based in Sydney, Brisbane, Melbourne and Auckland, we have been at the forefront of digital retail strategy and development for more than 20 years, and are backed by an 80-strong team of certified developers, designers and eCommerce specialists. We are here to help you succeed, and offer holistic, best-practice, fully-integrated solutions designed to grow your business and customer base.

Australia’s leading Magento


A successful eCommerce strategy requires three key ingredients:

  1. A clearly-defined vision, including a project plan with functional specifications and an innovation roadmap
  2. A solid and scalable platform architecture, and
  3. An engaging and intuitive user experience.

Combine these fundamentals with a back-end system that effectively manages inventory, customers and orders, and the sky’s the limit.

We know what it takes to build successful platforms, and have partnered with some of Australia’s leading retail groups and businesses to develop, support and drive their online retail stores. From Fairfax Media and Crumpler, to kikki.K and Forever New, we have delivered more than 70 Magento Enterprise ecommerce solutions.

We provide end-to-end systems and strategies to ensure a healthy return on your investment. We specialise in increasing site visitors, maximising conversion, and helping bricks-and-clicks retailers provide a true omni-channel customer experience.

A major component of our work involves seamless integration of business and IT systems into eCommerce platforms. We can help you centralise finance, enterprise resource planning (ERP), point of sale (POS) systems, and loyalty programs within a broader Magento-based platform.

This is particularly useful if your business is operating across multiple digital channels such as eBay and Amazon, because it allows significant time and cost savings. If you really want to utilise the power of a holistic digital ecosystem, integrating your email marketing and social media networks under one umbrella offers unparalleled synergy across your business.

Whether you’re in B2C, B2B or the franchise sector, we have the experience and resources to build and develop eCommerce platforms that drive traffic, conversion and sales. This includes warehouse and delivery logistical support, data analysis and customer support.

We provide comprehensive training for all clients, and give you the knowledge to manage your own eCommerce platform. We’re always there for you, and offer dedicated technical support alongside long-term strategy and planning workshops.

Speak to us today about our collaborative approach to the design and development of eCommerce, PIM and automated email marketing solutions, and move toward a brighter future.

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Meet the


The Balance Internet team: combining expertise and passion

Business partners James Horne, David Crothers and Mal Williams lead our team, with a combined expertise of more than 60 years in eCommerce, aPIM Magento development,  systems integration, traditional retailing, and digital marketing.

Our talented team of developers, architects, UX designers, digital marketing specialists and project managers, work closely with retailers, wholesalers and online merchants across Australia and Asia Pacific to deliver high-performing eCommerce solutions.

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Director of Client Success

David Crothers

David is focused on driving successful business outcomes from high-performance ecommerce platforms developed by Balance Internet. With a career spanning 25 years in advertising, retail and digital marketing, David is a specialist at leveraging eCommerce to drive sales and business efficiencies across multiple markets. His advertising and digital marketing career includes campaigns for Myer, Mitre 10, Beaurepaires, Woolworths (NZ), Air New Zealand, Shell, Kraft and Ford.

David’s experience spans managing director and leadership roles at Y&R Mattingly, Grey Worldwide and JWT. David has also led businesses in multimedia, online, direct marketing, digital production, public relations and software development. He is passionate about fully-integrated campaigns that drive sales online and in-store.


Director of Technology

Mal Williams

Mal is recognised as Australia’s most knowledgeable developer and integrator of the Magento platform.

Mal has spent more than 12 years developing standalone inventory and retail systems, eCommerce businesses, and web applications. He has extensive expertise in systems integration and open-source software.

Mal has worked with a range of clients developing web and inventory management, specialising in industrial automation and control. He is passionate about problem solving, and is always looking for new and creative ways to streamline workflow processes with a focus on manageability and future systems growth.


Director of Strategy

James Horne

James is a digital commerce innovator and thought leader with a deep passion for driving business success from digital commerce platforms.

He has more than 20 years of experience as an internet solutions architect. He made his first online sale (a music CD) via an eCommerce system built in open source software in 1996. James continues to own and operate an online eCommerce business selling music and wine, and his digital retail experiences have given him a comprehensive understanding of its challenges and opportunities. He also has extensive experience in omni-channel marketing and bricks-and-clicks businesses.

After earning his Honours Degree in Engineering, James continued his education and received an MBA from Melbourne and Copenhagen Business Schools. He has become the “go-to guy” for online retail and marketing.




Magento Imagine Partner Summit // Spirit of Excellence Award 2016, 2017
Balance Internet have been recognised and honored to be acknowledged for our exceptional achievements in eCommerce and digital marketing.

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Magento Partner of Excellence 2011, 2012 & 2013
The Partner of Excellence Award recognises developers who provide superior delivery of the Magento eCommerce platform for their clients. Each year 10 awards are presented at Magento’s Imagine Conference. We’ve received this prestigious award in 2011, 2012 and 2013.


Magento Enterprise Partner

As Magento’s foundation Gold partner in Australia, and now the most experienced Magento Enterprise Partner in the Asia-Pacific Region, our direct relationship with Magento provides us with exclusive access to global resources and knowledge. This ensures access to best-practice, tried-and-tested Magento eCommerce technologies that we can pass on to clients.


Join our expert


At Balance Internet, we’re always looking for talented and dedicated individuals who have a passion for delivering exceptional end-to-end eCommerce solutions. Want to love your job? We are always looking for innovators to join our team

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Over the years, we have carefully selected partners who share our commitment to the success of our clients. By providing the best platforms and specialist services, they help us create the most complete omni-channel solution for our clientele. If you are interested in partnering with Balance Internet, please leave us a message on our contact us page.

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