Publicis Groupe ANZ bolsters commerce capabilities with acquisition of Balance 

We are thrilled to announce that Balance has officially joined forces with Publicis Groupe, a renowned global leader in the field of communications. 

As the only marketing communications holding company in Australia and New Zealand with the ability to genuinely deliver end-to-end marketing and business transformation solutions to clients, we are delighted to be part of an innovative, creative and diverse business like Publicis Groupe ANZ. 

This alignment will further strengthen our vision to become the leading digital commerce partner in APAC. It will enable us to continue to accelerate growth by expanding geographically in ANZ, as well as expand into new sectors; while our team benefits from working within a full-service marketing and communications group. 

Globally and locally, Publicis Groupe has been building its commerce capability for the past four years, focused on Marketplaces, Direct-to-Consumer and Omni-Channel experiences. Our team joins a community of over 1,400 experts globally, across 30 countries.  

Balance clients will now enjoy the advantages of a global network, gaining access to an extensive range of complementary skills and services. This includes expertise in performance marketing, data science, SEO, CX/UX, creative, content, and social strategies. 

Our synergies with Publicis – grounded in our complementary services and shared cultural values – will propel us forward, enabling us to accelerate and expand our capabilities. 

We will continue to operate under the name ‘Balance.’ Our management team is exceptionally enthusiastic about our integration into Publicis Groupe, and they will remain in their leadership roles within the organisation 

If you have any questions, don’t hesitate to get in contact with our team. 

View today’s media release announcement

About Publicis Groupe ANZ – The Power of One 

Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe ANZ is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe globally employs 83,000+ professionals. www.publicisgroupe.com