It’s official: We’re the best! Campaign Ecommerce Agency of the Year 2024!

We are stoked to announce that Balance is Campaign Asia’s E-commerce Agency of the Year for Australia and New Zealand 2024!

This is a pretty big deal given the competition, and judging process, and celebrates agencies that lead the way in solving complex and innovative commerce strategies, transforming customer experiences, and driving exponential growth for partners.

2024 was destined to be a pivotal year for Balance, so our vision was laser-focused, with core objectives deeply committed to; Servicing Total Commerce, a Connected Brand Proposition and of course the Growth of our Partner’s business. We are thrilled that this commitment has been recognised, officially positioning Balance as the best in the business!

Balance’s expertise in enabling technology-driven innovation is our crucial differentiator, ensuring Balance partners can always remain at the forefront of their industries. Key partner innovations, contributing to our E-commerce category win include;

Mitre 10: Localised Content with Headless CMS Integration

Balance helped Mitre 10 empower store owners with localised content management by integrating a Headless CMS with the Commerce platform. The solution streamlined content updates, allowing stores to manage local promotions while maintaining a cohesive national brand presence. The project offers a scalable, consistent approach to digital content, driving better community engagement and strengthening Mitre 10’s overall brand strategy.

7-Eleven Australia: Next-Generation ‘Pay & Go 2.0’ Technology 

Building on the success of ‘Pay & Go 1.0,’ Balance partnered with 7-Eleven Australia to launch ‘Pay & Go 2.0’—a next-gen, frictionless payment solution integrated with Grabango’s AI technology. By streamlining the My 7-Eleven app with computer vision capabilities, we eliminated the need for traditional checkouts, allowing customers to pay effortlessly. Piloted in 2024, the innovative solution delivered a seamless, scan-free shopping experience, showcasing our expertise in complex integrations and user experience design.

La Trobe University: Transforming Short Course Enrolment from 3 days to 4 minutes

Balance streamlined La Trobe University’s short course enrolment process from 3 days to just 4 minutes. By integrating Commerce with the LMS, SSO, and finance systems, we created a seamless experience that automated data and payment flows, reduced administrative tasks, and unlocked new learner opportunities. The new online platform has enabled La Trobe to offer 165 courses and 92 merchandise products, setting the stage for continued growth and personalisation

This recognition is a reflection of the extraordinary team we have at Publicis Groupe and would not be possible without our connection to the best of the best from around the world.

A heartfelt thank you to our partners for trusting us to drive your success, and to the Balance team for making it happen! Here’s to reaching even greater heights together in 2025 and beyond!