Australian design brands now have a place to call home following the successful launch of The Store by Fairfax. With a focus on high-quality accessories, clothing, homewares and artwork from a range of boutique Australian sellers, The Store replaces the Sydney Morning Herald and The Age online stores.

The Store partners with well-known and high-quality Australian independent makers, from artists to candlemakers, ceramicists to clothing designers. All products are carefully curated by a select panel of experts in their chosen field. The Store does not hold any stock but sends orders directly to sellers who then package goods for delivery.


  • UX Design
  • Development


  • Magento Commerce
  • SLI Systems
  • dotmailer
  • Mulesoft
  • Unirgy
  • Braintree
  • PayPal
  • Afterpay


The implementation of a state-of-the-art marketplace implementation became a world first with Magento Commerce. Vendors can easily manage specific product content, orders, inventory and shipping. Single sign-on provides existing Fairfax users access using their current credentials for a seamless transition from their news and media channels.