REDARC Electronics
With over 40 years’ experience, REDARC Group provides mobile, off-grid energy and safety management solutions to customers worldwide. REDARC gives their customers the confidence to explore life and operate safely in remote and harsh conditions. Dedicated to complete customer satisfaction, REDARC believes that ‘customer is king’ and offer not only world class products but friendly, personalised and professional service and product support. They strive to be the benchmark by which their competition is measured in both products and services.
At REDARC, the customer is at the center of everything they do. To reach as many customers as possible, the company’s go-to-market strategy focuses on getting closer to the customer in all regions and B2B sales in the US, all facilitated by Adobe Commerce. To ensure that their customers get the best experience possible, they recently launched a new site for North America in October 2022 and are getting ready to launch new sites for Australia, New Zealand, and Europe later this year.
Although REDARC doesn’t operate physical stores, they’ve created a global network of stockists and distributors that help ensure their products are widely available. For customers who want professional installation of REDARC products, they’ve created the REDARC REDNetwork, a group of certified businesses. For customers who want to monitor and control their REDARC devices in their vehicles, they’ve developed the innovative RedVision App. To make their products even more accessible, REDARC has established storefronts on Amazon and eBay. Additionally, REDARC participates in trade events, giving them the opportunity to showcase their brand to a broader audience.
The challenge REDARC faced was to take their already successful business to the next level. They needed to improve the commerce experience for their customers in North America, Australia, and New Zealand, while also expanding further into Europe. Additionally, they wanted to increase the lifetime value of their customers, which meant building a content-rich platform to assist salespeople on the ground.
To achieve these goals, REDARC knew they needed to utilise automation and integration to the fullest extent possible. This would not only maximise revenue by increasing operational efficiencies and productivity, but it would also streamline the process of managing product information, order fulfilment, promotional and marketing campaigns.
And while all of this was important, REDARC also recognised the importance of providing a significantly better day-to-day experience for their own team. By investing in a solution that could address all of these challenges, REDARC could position themselves for long-term growth.
With their innovative new solution, REDARC has tackled some of the biggest challenges facing their business, allowing them to offer a superior commerce experience across their existing markets in Australia, New Zealand, and North America. Through the use of Adobe Commerce Cloud, they have unified their previously disparate systems, resulting in a streamlined and personalised customer journey for retail and trade customers.
But REDARC didn’t stop there. They’ve also expanded their commerce offering into Europe, allowing them to tap into a new market. With a focus on increasing the lifetime value of their customers, REDARC has gone above and beyond to provide a content-rich tool to assist their trade salespeople on the ground, with a dedicated content team driving the experience with targeted assets that facilitate sales.
Through a seamless middleware integration, REDARC has made it easier than ever before to manage product information, orders and returns, automating repeatable product updates such as stock availability, pricing tiers and promotional activity. REDARC teams can also now pre-schedule and automate marketing and promotional campaigns by region, freeing up valuable time and resources for the business. The benefits of REDARC’s solution extend far beyond just their customers. By increasing cross- departmental collaboration, their solution has enabled better warehouse and order fulfillment, marketing and content updates, and sales strategy.
Through their partnership with Balance, REDARC has achieved their key commerce objectives and also created a truly outstanding platform experience for their customers and team alike.
REDARC has significantly improved its buying experience and revenue since implementing a new solution, with a 100% increase in its eCommerce conversion rate. There has been a 3.6% increase in new retail customers, and a remarkable 29% increase in new buyer accounts within the trade sector for North America. These results demonstrate the new platform’s positive impact on the customer experience, and REDARC’s commitment to providing a world–class commerce solution. REDARC is expanding its digital commerce offering with the launch of several new retail sites later this year.
Superior Product & Content Management
- REDARC’s dedication to customers can be seen through the content rich assets and product information available to through the platform. A dedicated content team drive the experience with targeted assets to facilitate sales.
- Teams can now pre-schedule and automate marketing and promotional campaigns (per-region), reducing administrative drains.
Customer-Centric Experiences
- The North American Sales team have redefined the trade sales process, improving productivity in client onboarding for new and existing trade customers.
- REDARC have reimagined the customer experience for retail and trade customers, nurturing them at each stage of the personalised buyer journey.
Seamless Integration & Automation
- Product updates now flow between the ERP and the commerce solution, using a middleware integration between the systems.
- REDARC have automated repeatable product updates (stock availability by region, trade customer pricing tiers, retail prices and promotions, etc.)
Scalability & Performance Optimisation
- REDARC have increased operational efficiencies and productivity by reduced resources required to manage the commerce solution.
- REDARC have increased cross-departmental collaboration within the solution, better enabling warehouse and order fulfilment, marketing and content, finance and sales teams.
The challenge REDARC faced was to take their already successful business to the next level. They needed to improve the commerce experience for their customers in North America, Australia, and New Zealand, while also expanding further into Europe. Additionally, they wanted to increase the lifetime value of their customers, which meant building a content-rich platform to assist salespeople on the ground.
To achieve these goals, REDARC knew they needed to utilise automation and integration to the fullest extent possible. This would not only maximise revenue by increasing operational efficiencies and productivity, but it would also streamline the process of managing product information, order fulfilment, promotional and marketing campaigns.
And while all of this was important, REDARC also recognised the importance of providing a significantly better day-to-day experience for their own team. By investing in a solution that could address all of these challenges, REDARC could position themselves for long-term growth.
With their innovative new solution, REDARC has tackled some of the biggest challenges facing their business, allowing them to offer a superior commerce experience across their existing markets in Australia, New Zealand, and North America. Through the use of Adobe Commerce Cloud, they have unified their previously disparate systems, resulting in a streamlined and personalised customer journey for retail and trade customers.
But REDARC didn’t stop there. They’ve also expanded their commerce offering into Europe, allowing them to tap into a new market. With a focus on increasing the lifetime value of their customers, REDARC has gone above and beyond to provide a content-rich tool to assist their trade salespeople on the ground, with a dedicated content team driving the experience with targeted assets that facilitate sales.
Through a seamless middleware integration, REDARC has made it easier than ever before to manage product information, orders and returns, automating repeatable product updates such as stock availability, pricing tiers and promotional activity. REDARC teams can also now pre-schedule and automate marketing and promotional campaigns by region, freeing up valuable time and resources for the business. The benefits of REDARC’s solution extend far beyond just their customers. By increasing cross- departmental collaboration, their solution has enabled better warehouse and order fulfillment, marketing and content updates, and sales strategy.
Through their partnership with Balance, REDARC has achieved their key commerce objectives and also created a truly outstanding platform experience for their customers and team alike.
REDARC has significantly improved its buying experience and revenue since implementing a new solution, with a 100% increase in its eCommerce conversion rate. There has been a 3.6% increase in new retail customers, and a remarkable 29% increase in new buyer accounts within the trade sector for North America. These results demonstrate the new platform’s positive impact on the customer experience, and REDARC’s commitment to providing a world–class commerce solution. REDARC is expanding its digital commerce offering with the launch of several new retail sites later this year.
Superior Product & Content Management
- REDARC’s dedication to customers can be seen through the content rich assets and product information available to through the platform. A dedicated content team drive the experience with targeted assets to facilitate sales.
- Teams can now pre-schedule and automate marketing and promotional campaigns (per-region), reducing administrative drains.
Customer-Centric Experiences
- The North American Sales team have redefined the trade sales process, improving productivity in client onboarding for new and existing trade customers.
- REDARC have reimagined the customer experience for retail and trade customers, nurturing them at each stage of the personalised buyer journey.
Seamless Integration & Automation
- Product updates now flow between the ERP and the commerce solution, using a middleware integration between the systems.
- REDARC have automated repeatable product updates (stock availability by region, trade customer pricing tiers, retail prices and promotions, etc.)
Scalability & Performance Optimisation
- REDARC have increased operational efficiencies and productivity by reduced resources required to manage the commerce solution.
- REDARC have increased cross-departmental collaboration within the solution, better enabling warehouse and order fulfilment, marketing and content, finance and sales teams.
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