Inspired by their community, love of the land and the day to day needs of their customers

As a family-owned and operated Australian brand, RB Sellars knows the importance of family values and community. Inspired by the Australian landscape, community and the everyday Australian, RB Sellars was formed in 1996. Today their range includes functional, and hard-wearing workwear, plus a vast collection of casual wear, durable paddock wear and a range of kids wear that’s easy to care for and comfortable to wear.

Balance Internet began working with RB Sellars to migrate their existing website to a best practice Magento Commerce Cloud platform. The platform needed to be highly customisable to allow for a complex set of promotions for B2C customers. Additionally, provide a stable and flexible platform to allow for the introduction of B2B in future development phases.


  • B2C and B2B Digital Strategy
  • User Experience Design
  • User Interface Design
  • Custom Magento Development
  • System Integration
  • Ongoing Support & Maintenance

Technology Partners

  • Magento Commerce Cloud
  • dabus integration middleware
  • Braintree
  • Algolia Search
  • Zendesk
  • AfterPay
  • Google Services


Balance Internet developed a Magento Commerce Cloud platform with market-leading functionality to further strengthen customer loyalty and improve sales while staying true to their values of remaining affordable, accessible and always providing clothing that is fit for purpose.

In addition to the development and delivery of the Magento project, the team at RB Sellars were trained and empowered to manage the day to day marketing and operational aspects of the platform.