James is a digital commerce innovator and thought leader with a deep passion for driving business success from digital commerce ecosystems.

With more than 20 years of experience as a solutions architect. James made his first online sale (a music CD) via an eCommerce system built with open source software in 1996. His digital retail experiences have given James a comprehensive understanding of every challenge facing businesses and opportunities that exist within them. He also has extensive experience in omnichannel marketing and bricks-and-clicks businesses.

After earning his Honours Degree in Engineering, James continued his education and received an MBA from Melbourne and Copenhagen Business Schools. He has become the “go-to guy” for online retail and marketing.

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