Mitre 10 faced a critical challenge in meeting the evolving expectations of its customers across their Mitre 10, Mitre 10 Trade, and Home Hardware brands. The pandemic forced them to fast-track digital initiatives to remain competitive, and Balance helped them rise to the occasion.
Partnering with Balance, Mitre 10 executed a significant digital transformation strategy using Adobe Commerce as the centerpiece. They introduced nationwide delivery, consolidated several brand experiences into one central commerce platform, integrated a new order management solution, and optimised business performance through a comprehensive review of their code and infrastructure.
The results speak for themselves! Since launching, Mitre 10 has seen an impressive 85% increase in transactions, year on year. This increase also led to a 56% boost in revenue through the platform and a 27% increase in conversion rate. With Balance’s continued partnership, Mitre 10 is looking to build on this success by further evolving their omnichannel experience for customers.
Read the full case study and discover how Mitre 10 achieved this game- changing transformation.
Mitre 10 faced a critical challenge in meeting the evolving expectations of its customers across their Mitre 10, Mitre 10 Trade, and Home Hardware brands. The pandemic forced them to fast-track digital initiatives to remain competitive, and Balance helped them rise to the occasion.
Partnering with Balance, Mitre 10 executed a significant digital transformation strategy using Adobe Commerce as the centerpiece. They introduced nationwide delivery, consolidated several brand experiences into one central commerce platform, integrated a new order management solution, and optimised business performance through a comprehensive review of their code and infrastructure.
The results speak for themselves! Since launching, Mitre 10 has seen an impressive 85% increase in transactions, year on year. This increase also led to a 56% boost in revenue through the platform and a 27% increase in conversion rate. With Balance’s continued partnership, Mitre 10 is looking to build on this success by further evolving their omnichannel experience for customers.
Read the full case study and discover how Mitre 10 achieved this game- changing transformation.









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