The COVID-19 pandemic was one of the biggest challenges e&s has faced in its 58-year history as a family run business. For the first time in its history, the entire store network was forced to close its doors to valued customers. After just a few months since launching, the Magento eCommerce platform became the only way for the business to showcase its product ranges with customers and organise essential product repairs or replacements.

Several years ago, e&s recognised the need to improve its online presence and continue to accelerate the business’s growth. As a business that sells high-value products across kitchen, laundry and bathroom categories, they needed an eCommerce platform to handle large and complex inventory that was highly scalable for future innovation. For e&s, Magento Commerce Cloud was the platform that could offer a solid foundation for eCommerce, which would help them to launch a first-class, highly scalable online shopping experience. 

Balance Internet partnered with e&s to deliver the solution. In just a few short months, we were able to take the eCommerce platform from concept to reality. The end goal was to transform the e&s experience into a true omnichannel experience. No matter where customers choose to do research or shop, e&s should provide them with the best customer experience possible. The platform was launched in late 2019, feature-rich and ready for action, only several months before the global COVID-19 pandemic hit Australia. 

e&s, driving innovation to achieve game-changing digital transformation with Magento Commerce Cloud

e&s saw their online sales consistently increase a whopping 50% month on month, a hugely successful outcome in such challenging times for Australian businesses of all kinds. The Magento platforms handled the increased demand with ease, both the front-end and back-end, without any downtime. This allowed e&s to focus on their customers and deliver them superior experiences through solely digital channels. 

“Magento Commerce Cloud has been the perfect platform to transform our business into a true omnichannel retailer. Our partnership with Balance Internet has allowed us to push the boundaries of Magento to create a highly engaging and flexible website that will continue to support our ambitious growth plans for many years to come”. Simon Leighton, eCommerce Manager e&s

The continued partnership between e&s and Balance Internet is focused on continually improving the online experience for e&s customers in new and exciting ways, with several developments for the solution already in the works.

Key Features
  • Seamless omnichannel customer experience
  • Fully responsive site design, prioritising a mobile-first experience
  • Implementation of Multi-store-inventory (MSI)
  • Middleware integration with key business systems such as ERP, Inventory Management
  • Digitisation of key business processes across product, pricing and inventory
Services Provided
  • Omnichannel Strategy
  • User Experience Design
  • User Interface Design
  • Agile Development
  • Middleware Integration
  • Integration Support and Maintenance
  • Ongoing Feature Enhancement
Technology Partners
  • Magento Commerce Cloud
  • Magento Business Intelligence
The Results
  • 1936% increase in revenue (YOY)
  • 247%+ increase in page views (YOY)
  • 72%+ uplift in organic search traffic (YOY) 

Visit to make creating the perfect home easier with great prices, honest advice and exceptional service on kitchen, laundry and bathroom products.

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