Total Tools proudly stand by their motto “Every Tool – Every Trade”.

Recognised as Australia’s largest trade tool specialist servicing tradespeople and DIY enthusiasts, Total Tools needed a high performing omnichannel platform to achieve their ambitious online sales targets while driving traffic and sales across their franchise network.


  • Omni-channel strategy
  • User Experience Design
  • User Interface Design
  • Development
  • Integration
  • Optimisation
  • Support and maintenance
  • Ongoing innovation

Technology Partners

  • Magento Commerce
  • ShippIT Shipping
  • Adobe Automated Marketing
  • Zendesk
  • Unbxt Search
  • eBay
  • Pronto Software
  • Braintree
  • PayPal
  • Zip


Working closely with the team at Total Tools, we scoped, designed and delivered a feature rich solution that is fully integrated with Pronto, Adobe Marketing Cloud, ShippIT to enable click & collect and ship from store plus the Total Tools loyalty and Gift Cards programs.

Other platform features include; Unbxd onsite search, advanced pricing tiers for regions and customer groups, multiple payment methods, GEO IP store locator, advanced shipping rules, integration through Channel Advisor for ebay and relevant marketplaces and the ability to create and display personalised content and offers for different customer segments.

The platform’s advanced product management enables Total Tools to market complex bundled product kits that are aligned with their diverse product assortment.

The high performance, auto scaling AWS infrastructure enables Total Tools to conduct and aggressively drive seasonal sale events with confidence.


The new Magento 2 platform enables trade – B2B customers and DIY B2C customers the ability to both research and buy Total Tools’ extensive range of tools and accessories through an intuitive, fully responsive experience with fast fulfillment from the nearest store.

Performance since deployment

  • 0%
    Increase in
  • 0%
    Increase in
    Online Revenue
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