How Balance Internet developed the Skill Finder digital marketplace
Empowering Australians with free micro-skills through the pandemic
In 2020, a significant part of the Australian workforce was affected by COVID-19 pandemic and needed to rapidly evolve and gain new skills and competencies to support career opportunities and job prospects. A technology industry collaboration was developed in response to a call for action from The Hon. Minister Karen Andrews, former Minister for Industry, Science and Technology.
Independence Australia wanted to be able to fulfil orders for NDIS patients and their associated medical organisations, the previous website did not allow these users to place orders directly online, or to apply government allocated funding options.
A hackathon was hosted by Balance Internet, which involved a diverse pool of leading developers, programmers, subject matter experts, designers and solution architects. The idea was born that a Skill Finder could best unlock and utilise its high-profile technology sector connections and relationships, as a digital marketplace. Balance Internet then set out to build the Skill Finder proof of concept, free-of-charge in 2020.
Skill Finder moved from a Proof of Concept into official operations in March 2021. Today, the Skill Finder platform continues to expand, with increased uptake from job seekers across the country, continued sponsorship from the Australian government, and an ever-expanding network of technology partners.
After only a little over 12 months in the market, Skill Finder has had 340,000+ unique visits, plus 80,000+ enrolments and counting. All of the courses on theplatform are free to enrol; there is currently a 24% conversion rate, that’s more than four times the average global benchmark for eCommerce websites. Skill Finder’s significant uptake and strong conversion rate are essential to the platform’s mission. This strong performance is a metric the entire team is incredibly proud of and helps solidify the platform’s value for the Australian workforce.
The Skill Finder marketplace platform is funded by the Australian Government Department of Industry, Science, Energy and Resources through the Digital Skills Platform Program. In April of 2021, Skill Finder received a $2.5 million grant from the Australian Government, to continue the providing Australian citizens access to free micro-skills.
plus 20 career pathways
Skill Finder is powered by some of the most influential companies across the globe. Our partners know the value of digital skills for a future where anything is possible. Skill Finder is backed by their knowledge and passion, allowing Australians to connect with experts and build on their knowledge to lead the future.
- Strategic alignment with modern skill frameworks and digital skills of the future
- Responsive theme provides users with interactive and contextual search experiences
- Categorisation and definition of pathways facilitates the upskilling direction
- Chatbot ‘Jesse’ helps users to explore courses and pathways
- Real-time insights and predictive intelligence for operational efficiency
- Headless architecture easily handles traffic spikes and supports assisted interface
- Real-time insights measure how the platform is being used
Superior Product & Content Management
- Smart content workflows for creating/updating courses and providers with ease
- Content-led formats for creating immersive experiences for users
- Detailed filters help users search through thousands of courses from 30+ providers
- Adobe Commerce, Adobe Analytics and Adobe Experience Platform
- Magento PWA Studio and Single Page Application
- Autoscaling high-performance redundant infrastructure on AWS
- Secure, auditable and compliant technology ecosystem
& Interface Design
& Application Support
“We specialisein innovating on the Adobe Commerce platform and coming up with some strong use cases beyond retail and eCommerce. Our team felt strongly that the skills marketplace was an important initiative for Australia and agreed to donate our time pro bono out of lockdown in Melbourne to build a proof of concept in just 12 weeks.”
CEO, Balance Internet
“COVID-19 has, paradoxically, brought our industry closer together with a shared sense of commitment to building a digitally skilled workforce. The Skill Finder program is a fantastic example of our team at Adobe working closely with a solution partner, Balance Internet, to deliver an innovative outcome. With Skill Finder, we solve a real problem, helping Australians connect withlearning opportunities for free. Our vision is that each and every Australian is empowered to redefine their tomorrow with new knowledge and skills, and we believe that Skill Finder is an important step towards this.”
Vice President, Adobe Australia & New Zealand
Interested to learn about how we can work together to bring your commerce vision to life? Let’s Talk!
Monash University is one of the top universities in the world, with over 60,000 students. The University’s faculties each provide educational programs, courses, course materials, and merchandise through an innovative digital marketplace platform.
Powered by Service Connect, Child Care Finder helps Australian citizens to connect with accredited child care providers nationwide through a completely digital experience.