Independence Australia is a unique social enterprise that provides services and support for people living with a disability or other personal need. Their operation is funded by the online sale of health care products to hundreds of thousands of customers across Australia. The Magento eCommerce platform is central to their business operations, the sale and fulfilment of products, the management of customers and most importantly, the generation of revenue for the delivery of services.


  • Strategy
  • User Experience Design
  • User Interface Design
  • Development
  • Integration Campaign and promotions management
  • Support and maintenance
  • Ongoing feature enhancements

Technology Partners

  • Magento Commerce
  • Greentree ERP and CRM
  • Fusion Factory
  • Dotdigital
  • Braintree
  • Datatools

Key Features

  • B2C and B2B websites for multiple brands/programs
  • 800+ customer groups with contract pricing based on a hierarchy of pricebooks and contracts
  • Multi-tier account structure (e.g. Prescriber/Facility/Patient) and order workflows
  • Customer-specific product catalogues with fulfilment rules (e.g. prescription scenarios)
  • Contract-based pricing for a large product catalogue – Multi warehouse fulfilment and order allocation
  • Advanced ACL for Magento B2B account hierarchies
  • Purchase on account or credit card
  • Requisition lists and offline order/invoicing/shipping integration with ERP
  • Integrations: Greentree ERP and CRM (Middleware), Dotdigital (Marketing Automation)
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