Playbook: How to overcome common challenges of direct-to-consumer (DTC) eCommerce

Balance Internet & Adobe

As direct-to-consumer (DTC) eCommerce gains speed, an unprecedented number of B2B organisations are taking the leap to grow a profitable new channel. Still, the transition from selling business-to-business to selling directly to consumers certainly isn’t easy.

That’s why we’ve put together this playbook. It contains actionable real-world plays to overcome the most common challenges we see B2B organisations face when launching a DTC commerce platform.

Specifically, you’ll learn why you should:

  • Build a well-defined business case for DTC eCommerce
  • Cultivate a unique product and service offering with growth potential
  • Steer clear of channel conflicts with a solid pricing and promotion strategy
  • Make real-time inventory accuracy a top business priority
  • Consolidate the end-to-end order and fulfilment process
  • Prioritise the customer experience and demonstrate the benefit of buying direct
  • Create a sustainable customer acquisition strategy that will evolve with the business
  • Drive maximum value from your technology investment

Complete the form to download the DTC playbook