We transform B2B businesses with leading eCommerce solutions

Unmatched transactional commerce experience

More Information

Who are Balance Internet

We do eCommerce. Since 2008, Balance Internet has been implementing leading solutions for B2B businesses across the Asia Pacific region.

Balance Internet is a highly specialised eCommerce agency, and our unmatched B2B industry expertise guides our first-class digital delivery process.

Balance Internet has become a specialist in digital transformation, working with each of our valued clients to achieve harmony across their digital ecosystems, with eCommerce at the core.

We think of our clients as long-term partners. In partnership, we help your business form the solid foundations of a leading digital solution.

If forward-thinking digital transformation for B2B without the complexity, is what you are looking for, you’ve come to the right place.

Don’t fall behind your competitors, speak to our team of digital transformation experts today.

How can we help?

Contact us today for a no obligation chat with one of our eCommerce specialists.

Key B2B Features

Market dynamics are constantly evolving, and to remain competitive, B2B businesses today need more than just an eCommerce strategy. A B2B company needs a scalable and sophisticated solution to seize market opportunities and meet the high demands of its buyers.

Ready for business

  • Company accounts with multiple buyers in tiered organisational structures.
  • Order, quote, and invoice tracking for buyers across the company.
  • Automated order approval process based on rules set by each company.
  • Seamless integrations with ERP, WMS, PIM, CMS, CRM, and POS systems.

Frictionless purchasing

  • Quick order forms and list uploads for buyers.
  • Saved shopping lists and fast reordering.
  • Seamless request-for-quote process for online deal negotiations.

Personalised experiences

  • Customer-specific catalogues and pricing.
  • Multi-site support to tailor experiences for different brands, audiences, channel partners, or geographies.
  • Targeted content and promotions to personalise each visit and boost conversion.

Agility to adapt

  • Flexible selling models with support for both physical and digital goods, services and subscription offerings.
  • Business intelligence tools and reporting to unpack insights.
  • Integration of pricing, product, customer, shipping, and other data with existing business systems.


Powered by best-in-class technology and a passion for engineering innovative solutions, our team of experts are well versed across multiple industries, including:

  • Healthcare & Welfare
  • Pharmaceutical
  • Government & Education
  • Manufacturing
  • Wholesaling
  • Building, Metal & Civil Construction
  • Construction & Mining
  • FMCG

Independence Australia

Independence Australia is a social enterprise that provides services and support for people living with a disability or other personal need. Their operation is funded by the online sale of health care products to thousands of customers across Australia.

Bronson Safety

Bronson Safety is a fast emerging player in the Australian Workplace Health and Safety (WHS) supplies market. Since 2009, the Bronson team has expanded to offer a deep selection of industrial safety equipment.

How to Succeed at Digital Transformation in B2B eCommerce

Download our 126-page whitepaper.


We’ve been in eCommerce longer than most, chances are we’ve worked with the systems in your ecosystem. Here are a few of our partners:

Since 2008, Magento Commerce has grown to become the preferred Commerce Platform for international and Australian merchants. Magento now powers over 30% of global and 45% of Australian merchants enabling retailers to innovate, differentiate and grow their omnichannel sales in an increasingly competitive market.
More Information
Every moment your customers spend with your company should be personalised, consistent, and frictionless. In a world full of disruption and startups, customer experience is what makes or breaks today’s brands. Adobe Experience Cloud draws from its vast experiences with customers all over the globe to deliver a suite of solutions through Adobe Analytics Cloud, Adobe Marketing Cloud and Adobe Advertising Cloud.
More Information
Braintree helps merchants accept, process and split payments, across any device and through almost any payment method. Offering a seamless checkout experience with full merchant support and advanced Kount fraud protection. Businesses all over the world benefit from their technology and support.
More Information

Agents of Digital Transformation - We simplify your ecosystem

Thought leadership

For B2B Insights, market trends, customer stories, the latest company news and information about industry events, visit the Balance Internet Blog.

Succeeding in eCommerce

B2B eCommerce is booming, and APAC merchants are embarking on grand scale digital transformation like never before. Read this whitepaper to learn how to achieve success in this landscape, with tried-and-tested approaches from Balance Internet and 36 industry experts.