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Simplifying complex digital commerce systems with intuitive design, smart technology, and innovative solutions.

Experts in digital commerce

Since 2008, Balance has been implementing high performing digital solutions for leading brands (B2C, B2B & D2C), education institutions, corporations and government departments.

Strategy

Delivery

Growth

A Publicis Company

With a presence in over 100 countries, Balance clients have access to the Groupe’s complementary skills and services, from consulting to execution, to drive digital transformation. United by a common purpose, we work alongside other best-in-class agencies to unlock growth, operating under ‘The Power of One’; a borderless and seamless service driving the alchemy of creativity and technology.

Best Places to Work

Publicis Groupe has been named an Employer of Choice in the 2023, 2022 and 2021 Australian Business Awards. The company was also recognised as one of the Best Places to Work by the Australian Financial Review in 2022 and awarded HRD Employer of Choice 2021. As part of Publicis Groupe, Balance strives to foster a positive and inclusive workplace culture that values our employees and supports their personal and professional growth.

Trusted to deliver

Our industry specialists streamline complex digital commerce systems for seamless integration and enhanced business efficiencies.

Balance digital commerce experts - Person in UX workshop

We are trusted by the experts because we are the experts

Our reputation as industry leaders is built on years of experience and a deep understanding of digital commerce.

Balance digital commerce experts - Three people in strategy session

Innovative digital experiences that simply work

We design cutting-edge solutions that deliver real results for your business and your customers.

Balance Solution Architecture mapping - person drawing on a glass window

Technology Partners.

For high performing digital commerce solutions.

Built on trust and experience, our long-term connections with leading enterprise platforms enable us to create unparalleled digital commerce solutions.

Our Partners

Balance digital commerce solutions for B2C Commerce - a person browsing clothing in a physical retail store

Balance digital commerce solutions for B2B Commerce - People walking past a retail store on the footpath

Balance direct-to-consumer solutions for D2C Commerce - Shipping orders, warehouse people, and delivery van

Marketplace Commerce digital solutions overhead view of cargo trucks at a shipping facility

Commerce for Higher Education: Students gathered in a university lecture hall

Solutions

B2C Commerce

At Balance innovative technology and expert strategy come together to drive digital success. We provide high-performing, digital commerce solutions for leading retailers.

B2B Commerce

We specialise in architecting B2B digital commerce solutions that align with your unique business requirements and goals.

D2C Commerce

Simplify your D2C experience with our innovative and intuitive solutions. We leverage world-class technology to deliver results and power seamless digital commerce experiences.

Marketplace Commerce

Balance’s marketplace design and development services can help you take your commerce to the next level. Our team of experts is dedicated to providing seamless integration and intuitive user experiences that ignite your marketplace and drive success.

Commerce for Education

Elevate the higher education experience with cutting-edge commerce solutions. Our innovative solutions improve engagement and drive revenue growth for top-ranking universities.

Digital Solutions for Government & Public Sector

Our team of digital experts empowers government departments and public sector organisations to deliver innovative, secure and citizen-centric digital solutions.

We’re thinking ahead.
Forecasting what’s next.
Making progress.

"As longtime partners with Balance, we knew we could count on their expertise to help us achieve our ambitious growth plans for our brand in Australia and New Zealand.

Throughout the development process, Balance's expert UX, design, and development teams continued to provide us with excellent support. Their best-in-class development capabilities ensured that our D2C solution was shaped to support our growth and innovation plans while remaining sustainable. The result is a commerce experience that has transformed the way we do business."

Carolina Figueiredo,
eCommerce Manager, Krispy Kreme ANZ

“We had a clear digital roadmap before the pandemic but with the unexpected changes to everyday living, we had to change focus and adapt quickly.

We could not have done it without a strong and reliable partner, and Balance helped us significantly to fast track the main initiatives to set us up for success with our eCommerce offering. Not only did they implement a better customer experience and streamlined order management solution, but they also continue to work with us to identify areas for ongoing improvement and innovation. Their commitment to our long-term partnership is a testament to their dedication to our success."

Anna Kismet,
Head of Digital, Independent Hardware Group

"By embracing PWA technology and through our partnership with Balance, we’ve achieved remarkable growth in the mobile experience.

The adoption of a PWA solution has been instrumental in enhancing our mobile experience – It’s transformed our ability to use commerce for storytelling, taking our customers on an immersive journey through each new iconic collection we launch. Combining the solution with other strategic business initiatives, we’ve been able to super-charge our mobile growth."

Stephanie Lang,
Marketing Director, BlackMilk Clothing

"Choosing to implement Adobe Commerce Cloud was a big step for us, but working with Balance made the decision easier.

They were able to bring their expertise in integration and commerce to the table, which made all the difference in getting the most out of our platform."

Taylor Boyley,
Marketing Manager ANZ, Redarc

“Working with Balance, we have been able to create a highly engaging and flexible omnichannel solution that has transformed our business.

Their expertise in developing eCommerce solutions has enabled us to push the boundaries of our platform to provide a vastly improved customer experience that continues to drive a significant uplift in both online and in-store transactions. Our ongoing partnership with Balance will continue to support our ambitious growth plans for years to come.”

Simon Leighton,
Head of eCommerce, e&s

“Balance has been a valuable partner for Total Tools, our continued partnership has helped us achieve significant eCommerce growth.

Their expertise in digital transformation strategy and implementation have enabled us to modernise our technology ecosystem and enhance our customer experience. We are excited to continue working with Balance to drive ongoing digital innovation and support our business objectives for the future.”

Darren Gunton,
General Manager of Marketing & eCommerce, Total Tools

"Students and staff can now securely transact with Monash University any time on any device no matter where they are — at home or abroad.

Balance extended and customised the Magento platform to enable a single sign-on with Monash Accounts ID, internal fund transfers and traditional payment methods like credit card and PayPal. They also ensured SAP-ERP- WCAG compliance and created a marketplace module to enable different faculties and their departments to manage products, pricing, and orders.”

Monash University