VacSpare is a vacuum bags, parts and commercial vacuums business that launched a new website with Balance Internet in November 2013. With the Magento Enterprise platform, VacSpare – a primarily B2B business – has made the jump from offline to online with eCommerce enabled for trade and regular retail customers.
To ensure long-time trade customers utilised VacSpare’s new online store, a series of extensions were developed focusing on an online purchasing experience resembling a traditional offline experience. This meant the development of features including:
Trade-only pricing based on Magento customer group pricing models
Online purchase orders enabling checkout and order creation without payment details
Content tailored for specific customer groups (trade or general retail customers)
An advanced parts finder
Utilising Magento Enterprise group pricing, VacSpare offers retail prices to general customers and provides trade discounts to registered trade customers. In addition to trade-only pricing models, a purchase order extension was developed for VacSpare. This allowed trade customers to place purchase orders through its website, transitioning existing customers to the new online store.