The Store by Fairfax

Australian design brands now have a place to call home following the successful launch of The Store by Fairfax. With a focus on high-quality accessories, clothing, homewares and artwork from a range of boutique Australian sellers, The Store replaces the SMH and Age online stores.

The Store partners with well-known and high-quality Australian independent makers, from artists to candlemakers, ceramicists to clothing designers. All products are carefully curated. The Store does not hold any stock, but sends orders directly to sellers who then package goods for delivery.

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Key Features

∙ State-of-the-art Magento Commerce Platform (Previously known as Magento 2 Enterprise Edition).
∙ Tailored Magento 2 responsive theme.
∙ Marketplace implementation with hundreds of vendors.
∙ Each vendor is enabled to manage their specific content, products and services, orders, fulfilment, stock inventory and shipping.
∙ API-based integrations with the Vendors backend systems.
∙ Shipping rules for specific types of the products.
∙ Single Sign-On using existing Fairfax Identity Management systems.
∙ Personalised Content for Different Customer Segments
∙ Artificial Intelligence for Customer Interaction Analysis and Tailoring Content Based on the Behaviour
∙ Product Curation Module for the Curators.
∙ Domestic and International fulfilment.
∙ Sophisticated Marketing Automation.
∙ Integration with Remarketing Platforms.
∙ Advanced integration with the back-office systems (ERP, CRM and other systems).
∙ High-performance Auto-Scaling Infrastructure.

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