Australian-owned Horseland is the nation’s largest horse riding equipment retail chain. In partnership with Balance Internet, Horseland launched its Magento Enterprise online store in 2011, and continues the partnership to update the site and improve conversion. With numerous redesigns, the site always looks fresh. This contributes to Horseland’s competitive advantage, and their ranking as the number-one horse riding equipment retailer in Australia. When the site was upgraded to Magento Enterprise v1.14 it was also redesigned as fully responsive to deliver an optimum user experience across all devices, making it easier for customers to buy everything they need for their horses and riding.