Ferguson Plarre Bakehouses is a family owned and operated business with a long and proud history dating back to the 1800s. The business’ roots are well reflected in its website, which was redesigned by Balance Internet in 2013 to optimise in-store experiences. Balance Internet partnered with Ferguson Plarre to create a freight and fulfilment solution through an extension that allows for in-store pickup. Local franchises now benefit from the website, with orders fulfilled at the customer’s nearest store through Balance Internet’s store locator functionality. The feature identifies appropriate pickup times and locations for the customer’s favourite cakes, pies and other bakery goods.