Beacon Lighting is an Australian owned and operated lighting supplier. Balance Internet developed Beacon Trade Club as a B2B solution for the business, to streamline and revolutionise the user experience and ensure efficient and effective product searching and purchasing. This custom solution is a compelling example of innovation with Magento. Balance Internet achieved remarkable results by adding efficiency and reducing functionality where required – for example, only Beacon-registered Trade Club members can purchase goods from the Beacon Trade website. Balance Internet has partnered with Beacon Lighting since 2011 and continues to provide ongoing strategy, digital consultancy and technical support.