3 September 2024
Words by Sebastian Klett, General Manager, Balance – In digital commerce, the challenge of budget allocation is ever-present. Should marketers channel more resources into attracting the right audience, or should they optimise their websites to convert visitors into customers? This is a question that demands careful consideration. Too often, businesses lean heavily towards one end…
12 February 2024
In recent years, the Direct-to-Consumer (D2C) commerce landscape has witnessed major growth, rewriting the rules of global retail. Online purchases have played a pivotal role in reshaping this environment, accounting for nearly 20 percent of total global sales in 2022. This is projected to surge to nearly a quarter of all global sales by 2025. …
31 August 2023
In a time when online and real-world activities are increasingly blending together, Creative Commerce is a new way of thinking that’s changing how we do business. Events like Viva Technology 2023, the annual technology conference dedicated to innovation and startups, earlier this year have been instrumental in showcasing this transformation, where creativity, technology, and commerce merge…
8 November 2022
In the rapidly evolving business landscape, brands increasingly recognise the importance of a Direct-to-Consumer (D2C) Commerce channel. This approach allows brands to establish a direct relationship with their customers, bypassing traditional retail intermediaries. However, optimising a D2C Commerce channel requires careful consideration and strategic implementation. This blog post will explore the three most important factors…
26 September 2022
Explore why the next frontier of online retail lies beyond traditional websites. But what is it that they need to do to achieve this? The answer is almost always connection. The digital acceleration experienced during the COVID-19 pandemic resulted in an unprecedented shift to online shopping. According to new Australia Post data, online shopping in…
15 August 2022
Australian citizens have been embracing digital technologies for years. However, since the pandemic hit, the country’s digital uptake has accelerated at lightning speed.
27 May 2022
Covid-19 has accelerated the consumer appetite for hyper-convenience. Lockdowns forced businesses to come up with innovative new ways to deliver goods and services while still meeting social distancing requirements. From groceries delivered to a customer’s door within a specific time frame, the ability to let click-and-collect workers know they’ve arrived so they didn’t need to…
30 June 2021
Explore the benefits of eCommerce merchandising and personalisation. This week on the blog, we’re sharing an excerpt from chapter 4 of 19, from the Balance Internet white paper ‘Digital Transformation in B2B eCommerce — Driving Success and Growth in 2021 and Beyond’ Second Edition.’ Brick-and-mortar businesses have long been able to wow customers with in-store merchandising…
7 June 2021
D2C insights from Adobe’s Head of Digital Transformation, Scott Rigby. Earlier this year, the team at Balance started working with Scott Rigby, Head of Digital Transformation for APAC at Adobe, to develop a new playbook all about Direct-to-Consumer (D2C) Commerce. The playbook, which is now available to download below, is titled ‘How to overcome common…
9 March 2021
Established in 1962, e&s Trading has been a staple in Australian homes, providing high-quality, stylish appliances for kitchens, bathrooms, and laundries. As a family-run local business, they embody “the e&s feeling,” a commitment to exceptional service, honest advice, and great prices. Recognising the need to unify their in-store and online customer experiences, e&s embarked on…
18 February 2021
Unveiling the critical role of eCommerce in B2B selling. We are an eCommerce agency and as you’d expect, our day to day involves discussing the importance of eCommerce as a sales channel within a business’ go to market strategy. For us, we see first hand the success digital commerce can deliver. What surprises us, is…
27 October 2020
Are you ready to revolutionise your commerce strategy and tap into the incredible potential of marketplaces? We are thrilled to present our comprehensive guide, “Revolutionise the way you sell products with Marketplaces,” designed to empower businesses like yours to thrive in the digital landscape. The rise of marketplaces has transformed how businesses sell their products…