Centralise your product information with a single click

Product Information Management (PIM) is a system that harmonises all your marketing and product information for product listings and catalogues. Think of it like a library filled with business resources and a digital assistant who can retrieve all that information in seconds.

Product information management


A PIM is a key piece of infrastructure in any eCommerce business. It’s a system that enables you to store information about your products in a central database. It organises products, SKU’s, attributes, technical and marketing information making it easy to find, access, amend and share exactly what you’re looking for.

A really effective PIM takes this a few steps further and seamlessly integrates between your product database and eCommerce store, setting you up for omni-channel success. Ensuring product ranges can be updated easily by various teams, new stock can be uploaded and prices adjusted with a few clicks. Say goodbye to giant spreadsheets and manual handling – say hello to efficiencies and accuracies that help your product shine online.

Here at Balance we have worked with numerous PIM’s and have experience integrating these systems into Magento instances. Whichever PIM toolset suits you best, having accurate product information available for your eCommerce network helps you drive your competitive edge and conversion.Image 1Talk to us about the right PIM solution for your business!

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Akeneo is an open source PIM systems, designed to help merchants succeed online by streamlining their product management approach in a centralised database.

After product details have been uploaded, Akeneo PIM offers complete synchronisation across various channels including eCommerce sites and product databases. Fully compatible with Magento and other third-party systems (including eBay), it allows for real-time updates across your entire network of channels.

Akeneo PIM is a multi-channel, open-source and user-friendly link between your product range and online retail space.

Learn more about AkeneoPIM

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