case_study_wittner

Australian footwear brand Wittner is well-known for creating shoes for young women of all ages.

Since 2012, we have optimised the site’s UX design, functionality and performance to establish wittner.com.au as the highest performing store in the Wittner network. The site now delivers increasing and significant online sales while building Wittner’s brand image and driving shoppers to traditional retail stores.

Improved Site Speed

27.1%

+

Increased Conversion

27.8%

=

Greater Revenue

68.4%

Optimising business outcomes, sales and profitability
Wittner and Balance Internet constantly challenge each other to achieve continuous improvement through new and relevant innovation, A/B testing, and further optimising user experiences and site performance. The goals are to increase site revenue and store sales, while improving operational efficiencies.

wittner-computer

IMPROVEMENT IN PAGE LOAD SPEED

27.1%

Speed Matters
With a full review, restructure and optimisation of the site code and server structure, combined with advanced caching solutions and the migration to an AWS hosting solution, Balance Internet significantly reduced site-wide page load speed. This has been an important contributor to the conversion rate and site stability during heavy traffic periods from major sale events.

Increase in conversion

27.8%

INCREASE IN AVERAGE ORDER VOLUME

10.47%

INCREASE IN TRANSACTION VOLUME

52.2%

  • A program of continuous improvement since 2012
    Complete responsive redesign to optimise user experiences across all devices, with a focus on growing mobile and tablet traffic.
  • Simplification and streamlining of the checkout process to reduce cart abandonment and increase conversion.
  • Enhanced product merchandising, cross-sell and upsell to optimise average order value.
  • GEO IP store locator to drive visitors to retail stores.
  • ‘Click and Collect’ and ‘Ship from Store’ functionality to provide a full omni-channel experience and optimise product availability and sales.
  • Integration of social media with a shoppable blog and Instagram feed.
  • Integrated in-store and online VIP loyalty program to reward and increase lifetime customer value.