On Tuesday 5th May Balance Internet launched Price Attack’s very first eCommerce website. This is an exciting milestone for Price Attack to be selling online and Balance Internet are honoured to have had the opportunity to partner with Price Attack to design, build and support the launch of the new site.

Price Attack are Australia’s largest and most successful retailer of professional hair care. For more than 20 years, Australians have visited their local Price Attack for everything from shampoo and conditioner, to straighteners and curling tools.

price attack online

The objective was to design and build eCommerce functionality that extended the physical store experience to enable customers to buy and interact with the brand any time, any place on any device.

There were three key requirements for the Price Attack project:

  • Complete redesign and UX upgrade on a fully responsive theme
  • Introduce easy to use and navigate eCommerce functionality
  • Upgrade and improve product information

Complete redesign and UX:

We designed Price Attack’s website to be more user friendly and provide better overall customer experience across all devices: desktop, tablet and mobile.

eCommerce Functionality:

We enabled Price Attack’s website to be a fully functioning online store. This included the installation of onestepcheckout allowing customers to purchase items in one easy step.

Product Upgrade:

The new website includes display of all Price Attack’s most recent products together with helpful usage and product educational information for their customers.

Balance Internet are thrilled to be a part of this project and are excited to continue working with Price Attack to build on the early growth that the site is already delivering.

To view Price Attack’s new eCommerce website and checkout the latest and greatest products please visit priceattack.com.au

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