Rohan Lock, dotdigital – Regional Director APAC, provided his expert opinion on Marketing Automation & CRM in our B2B eCommerce whitepaper. Here’s what Rohan had to say.
“Dubbed the trillion-dollar industry, B2B eCommerce is accelerating, opening up a plethora of opportunities for both businesses and customers. Merchants are becoming more empowered to sell to companies online, while customers have unprecedented access to the products and services they need to grow their business.
Frost & Sullivan’s forecast of global eCommerce worth is jaw-dropping: $6.6 trillion by 2020. Similarly, eMarketer states that B2B eCommerce sales will have ‘explosive growth’ in coming years, totally eclipsing revenue generated from the B2C market. With serious money up for grabs, the time has come for B2B marketers to digitalise their marketing efforts to ensure they meet the needs of their online audience, as well as master lead generation and customer retention across all channels.
Creating multi-channel lifecycle campaigns that boost engagements are crucial to B2B business success. It’s all about targeting the prospect with the right message at the right time, and through the right channel. Similarly, automation is key to supercharging these metrics and capitalising on eCommerce growth. It enables B2B marketers to trigger powerful messages that compel subscribers to act according to their individual paths to purchase”.
Enjoyed Rohan’s expert insight? Download our whitepaper ‘How to Succeed at Digital Transformation in B2B eCommerce’, to read the full ‘Marketing Automation and CRM’ chapter.