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Jeremy Krause, Chief Innovation and Disruption Officer at Global Retail Brands (GRB), is a passionate driver of change and innovation and has a yearning to communicate the power of quality content to enrich peoples’ lives through fun, engaging, educational and inspiring ideas. Jeremy provided his expert opinion on Loyalty & Rewards for B2B eCommerce, in our B2B eCommerce Whitepaper, here’s what he had to say: 

“Brand & customer loyalty is everything. Not only educating our B2B clients about our brand, but also reverse-engineering an ingenious and innovative way to create customer loyalty. Thinking outside the box with building partnerships in an authentic way to continuously drive sales will be the value breaker in the midst of growing competition.

Whilst a streamlined platform, slick onboarding processes and range of product is critical, everyone underestimates the value of giving real, soul searching loyalty that is relevant to your B2B clients. Points, giveaways, access to data, social media callouts are only part of our plan to build loyalty. Most deals happen outside of email in this space and relationship building and networking to understand the real challenges businesses face and helping provide solutions will be the real winner. The old ‘barter’ adage is an exciting trend for further discussion… but more importantly, this product transference ignites the conversation to building long-lasting profitable relationships.

The key is to continue innovating and disrupting the B2B market with exciting loyalty and trade opportunities that work on growing everyone’s sales and databases at the same time.” 

Enjoyed Jeremy’s insight? Read the full Loyalty & Rewards chapter from the B2B whitepaper: ‘How to Succeed at Digital Transformation in B2B eCommerce’ here: download the whitepaper.

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