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A 'nom de plume' for one of our talented wordsmiths...

We’re proud to announce the arrival of our latest Magento Enterprise store Crumpler.  Last week Balance Internet successfully launched the mobile and desktop versions of the Australian and US based web stores.

 

In a collaborated effort with Crumpler and Magento, the e-commerce site has hit the web just in time for Christmas and we couldn’t be happier with the results.  The clever design teams at both Crumpler and Balance shared the responsibility of creating the Magento ” Crumpler site that has ultimately produced a unique experience for the user. Once you have visited the website, you will notice the very clean backdrops at the front-end that really highlight the hero of the Crumpler experience, the products themselves. There are elements of Crumpler’s personality and creativity throughout with various splashes of imagery, which describe the lifestyle and fashion that is the brand.

 

To list a few of the features of the web store:

  • Mobile and Desktop themes
  • Integration with Pronto for Orders and stock
  • Multi-warehouse ” US and AUS
  • Multisite ” US and AUS
  • Advanced Filtering and Navigation customisations
  • Social Media Integration
  • One Step Checkout
  • Custom Store Locator

 

In addition to the features above, unique to the project was that Crumpler was keen to have more control over the site than just the content, including elements of the CMS. Being a web savvy team, Crumpler was confident in managing items to such a level. So for now, the keys to the site now reside with Crumpler gaining access to particular elements where they can update the code themselves in a controlled manner and of course, change the content to their hearts content. The project teams got to know each other very well working in a collaborative manner, with a few late nights to boot, and the results speak for themselves. We have a new, fantastic looking website delivered just in time for Christmas, all secretly hoping Santa might sneak one of their amazing bags under the tree this year!

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