This week on the blog, we’re sharing an excerpt from chapter 2 of 19, from the Balance Internet whitepaper ‘Digital Transformation in B2B eCommerce — Driving success and growth in 2021 and beyond’ Second Edition.’

We’ll share expert insights from Zac Gray, Marketing Digital & eCommerce, Motion Asia Pacific. Zac discusses why when implementing any digital solution to integrate modern technologies into critical areas of a business, the role of skilled individuals and teams is always just as crucial as the technologies themselves.

While you’re here, don’t miss out on downloading a FREE copy of the whitepaper to read the entire chapter, along with expert insights and predictions from 40+ more industry experts.

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Expert Insight

Through my extensive experience over the last decade in the eCommerce sector, one of the most critical things I’ve come to understand and respect is the role of skilled and dedicated people in any business.

Over the course of my career, when implementing any digital solution to integrate modern technologies into critical areas of a business, the role of individuals and teams has always been just as crucial as the technologies themselves.

While technology is the critical enabler for digital transformation, people are truly the crucial enablers of a digital workforce.

So, as people are crucial enablers, it stands to reason that company culture is everything. In my experience, I’ve uncovered that an enormous part of a company’s culture can be linked directly to its digital transformation strategy. An organisation’s digital roadmap should crucially highlight its dedication to its people’s learning and development pathways alongside the implementation of modern technologies.

When individuals can see ‘rather than simply imagine’ a future for themselves and their career, it often forges a pathway to creating a lasting and robust company culture. Therefore, the digital maturity of a business is unsurprisingly tied to the digital maturity of its workforce, amongst other factors.

Where the organisational core values are focused on people, B2B merchants will continue to see success and growth in the sector, and towards mastering digital transformation.

So, how can your organisation drive the ‘people’ part of digital transformation? The mindset of the organisation should be rooted in strategy, culture and leadership. Strategy – the pathways towards digital maturity. Culture – the inclusion of people and teams, the growth of all individuals and inclusivity. Leadership – the senior leaders embrace innovation and digital transformation within all aspects of the business.


zacgray

Zac Gray

Manager, Marketing – Digital & eCommerce, Motion Asia Pacific

Zac leads the Digital and eCommerce team at Motion Asia Pacific – Australasia’s largest distributor of bearings, power transmission, and industrial products. Proudly part of Genuine Parts Company (NYSE: GPC).


In Conclusion

This blog post is an excerpt from chapter 2 of 19, from the Balance Internet whitepaper ‘Digital Transformation in B2B eCommerce — Driving success and growth in 2021 and beyond’ Second Edition.

If you enjoyed Zac’s expert insight, read the full chapter along with insights and predictions from 40+ other industry experts, by downloading a FREE copy of the whitepaper.

Download the whitepaper

B2B eCommerce is booming and APAC merchants are embarking on grand scale digital transformation like never before. Download a copy of the whitepaper if you’re ready to kick your organisation’s digital transformation strategy into overdrive for the year ahead. There’s simply no time for slowing down; the time for innovation and growth is now.

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