Omni-Channel Retailing, I am sure it is a phrase you have heard before, it is something of a buzz-word in eCommerce circles at the moment! Whether you are chatting about traditional brick-and-mortar businesses expanding their reach online in some capacity, popular pure play eStores opening physical stores, or discussing the endless list of shopping channels and social media platforms, most of the conversation seems to be centred on the channels themselves.
Which ones to use?
Which ones to use first?
How to use them?
How exactly will this one affect your brand compared to the other?
The answers to these questions point to one thing, the important of an Omni-Channel Strategy for a brand.
The multi-channel approach of 2012 has evolved to the need for online businesses to have a seamless Omni-Channel Strategy. This presents an opportunity for all brands to connect with their customers personally and converse with them online! Buying is emotional, a great Omni-Channel Strategy capitalises on this and allows various channels to work harmoniously and complement one another to drive growth.
You can’t look at a channel as something to control or exploit, because you can’t control your customers or their emotions. You can only influence them. So your job is clear: leverage your brand’s influence on all your channels to fully connect with your customer, says Magento.
Check out Magento’s article on Brand Strategy in an Omni-Channel World for 3 easy steps to assist you with leveraging your brands influence on your customers and developing an Omni-Channel Strategy.