Author

Max Baibakov

Magento Commerce is the engine under the Adobe Commerce Cloud, but as part of the latter, users also get integrated Analytics, Target, AEM Sites and more to make it a big enterprise package.

But the driving point that Specter says Adobe is making at Imagine is that Magento Commerce as a standalone offering is going nowhere for those that don’t need the built-in extra capabilities. Smaller customers can have one without the other, and for those who are so inclined, they can grow into the enterprise Commerce Cloud when they are ready.

1. Omni-channel Sales on Amazon

Magento synchronizes product catalogue, inventory and order information across Magento and Amazon so you can manage both from an admin perspective within Magento. The integration enables you to reprice your products differently on Amazon to compete with others in the marketplace, and it makes fulfilment easier to handle because you can use Fulfillment by Amazon.

2. Omni-channel Advertising on Google Shopping

There is now a free end-to-end integration with Google Advertising. Customers can use Google ad types, smart shopping campaigns that leverage Google’s AI – all from within the Magento UI framework. Specter told me that they are asked a lot about this integration and that a lot of companies partner with Google, particularly in the mid-market.

3. Adobe Experience Platform Launch Extension

For those that want the full Adobe Commerce Cloud, the launch extension enables them to deploy Magento and Adobe solutions faster. Web and SDK management, a common data layer, and common identity are part of the integration, along with real-time insights and real-time personalization. Specter said that this extension was built by the Magento community (#axp-connector) and integrates Magento and Adobe Analytics.

4. Progressive Web Apps (PWA)

PWA is the future of mobile shopping, even better than responsive design. The Progressive Web Apps Studio integrates Braintree/Paypal enabling debit and credit transactions through a trusted gateway. PWAs offer a modern architecture that includes Google GraphQL, React and Webpack.

5. Production Recommendations powered by Adobe Sensei

Further, Magento’s priority is Commerce Intelligence, which aims to enable intelligent experiences, uncover insights and employ better measurements. Magento-based stores can now enjoy it with product recommendations powered by expanded dashboarding, notifications and data in MBI, and Adobe Sensei which is an essential AI & Machine Learning tool. With Adobe Sensei you can gather data about shoppers’ behaviour and deliver contextually and personally relevant product recommendations at key locations during the shopping experience.

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