User Experience


We believe in total collaboration with your brand and marketing team to develop a streamlined user experience. We combine your deep knowledge of your brand and consumers with our Magento expertise developing relevant and streamlined pathways and onsite experiences for each customer segment, to optimise conversion and sales.

We begin our UX process with a review of current site analytics, followed by a comprehensive requirements workshop. This includes a review of customer behaviours and existing customer research, brand values, and visual identity. We then conduct an ideation workshop to gather early input from stakeholders – from the designer’s vision to the developer’s logic – plus an analysis of the strengths and weaknesses of your competitors.

Depending on your requirements, our UX process also includes the combination of usability testing, persona creation, user journey mapping, wireframes, prototypes and content strategy development.

Our UX and design teams follow the latest UX techniques and tools to ensure they are fully informed and up-to-date on usability trends, which engage customers and positively impact conversion and sales.



The combination of our user experience process and responsive-design frameworks ensures the overall experience is optimised for each customer type/persona across all devices and browsers. Furthermore, the site and content will be displayed clearly and concisely, making it easy and intuitive to use and navigate.

Our designers understand the trade-off between design, database queries and site performance, ensuring your site has optimum functionality, design and speed across multiple devices.

Our objective is to deliver the best conversion and sales for your business.

Ask us about design solutions for your online store

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