We believe in total collaboration with your brand and marketing team to develop a streamlined user experience. We combine your deep knowledge of your brand and consumers with our Magento expertise developing relevant and streamlined pathways and onsite experiences for each customer segment, to optimise conversion and sales.
We begin our UX process with a review of current site analytics, followed by a comprehensive requirements workshop. This includes a review of customer behaviours and existing customer research, brand values, and visual identity. We then conduct an ideation workshop to gather early input from stakeholders – from the designer’s vision to the developer’s logic – plus an analysis of the strengths and weaknesses of your competitors.
Depending on your requirements, our UX process also includes the combination of usability testing, persona creation, user journey mapping, wireframes, prototypes and content strategy development.
Our UX and design teams follow the latest UX techniques and tools to ensure they are fully informed and up-to-date on usability trends, which engage customers and positively impact conversion and sales.