Overview

Well known Australian footwear brand Wittner, have built a reputation for the creation of shoes explicitly for the ‘Young Women’ of all ages.

Since partnering with Balance Internet in 2012 we have worked as one team to continually optimise the site’s UX design, functionality and performance to establish wittner.com.au as the highest performing store in the Wittner store network. The site now delivers increasing and significant online sales while building Wittner’s brand image and driving shoppers to traditional retail stores.

Services

  • User Experience Design
  • User Interface Design
  • Development
  • Integration
  • Conversion optimisation
  • Support and maintenance

 

Partners

  • Magento Commerce
  • Salesforce Marketing Cloud
  • ZipPay
  • AfterPay

 

Result

A program of continuous improvement since 2012 has included:

  • Complete responsive re-design to optimise user experience across all devices with a focus on the growing mobile and tablet traffic.
  • Simplification and streamlining of the checkout to reduce cart abandonment and increase conversion.
  • Enhanced product merchandising, cross sell and up sell to optimise average order value.
  • GEO IP Store locator to drive visitors to store.
  • Click and Collect and Ship from Store functionality to provide a full omni-channel experience and optimise product availability and sales.
  • Integration of social media with a shoppable blog and Instgram feed.
  • Integrated in-store and online VIP loyalty program to reward and increase the lifetime customer value.Balance Internet continues to partner with this iconic Australian fashion brand, and are proud of the successes their online stores success.

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