The Buckner Group, Innovative B2B Marketing Services
Established in 1926, The Buckner Group remains a proudly Australian-owned company, renowned for its innovative culture, daring vision, and dedicated staff who share the company’s commitment to excellence.
In collaboration with Balance, The Buckner Group embarked on a mission to develop a next-generation B2B marketing services commerce solution that would transform the way the group does business. The goal was to maintain their position at the forefront of B2B marketing services and deliver unparalleled value to their customers.
The Buckner Group sought to deliver a B2B marketing services experience that would be truly one-of-a-kind. Their service offering spans a wide range of categories, including custom labeling and packaging, branded merchandise and apparel, tailored advertising, local area marketing, and more.
To achieve this, The Buckner Group needed a commerce solution that could provide limitless customisation options while also providing a reliable and future-proof architecture to support their growth plans. Additionally, they required seamless integration with critical business systems like their ERP and publishing software.
After careful consideration, The Buckner Group chose Adobe Commerce Cloud as the platform to bring their vision to life, partnering with Balance, their trusted commerce partner, to engineer the solution.
The Buckner Group was determined to provide their B2B customers with a seamless transition to the new platform, offering a fully digital solution that would optimise the way each customer does business. As part of their commitment to customer experience, they aimed to give customers greater control over their spending and budget, making it easier to manage the purchasing processes.
A significant effort was invested to ensure that critical business systems worked together in harmony to create a seamless customer experience. The solution uses dabus.io Middleware to foster interaction between independent systems, streamlining business operations, automating tasks, and improving organisation. By bridging the gap between applications, tools, and databases, The Buckner Group provides a unified experience to both B2B customers and business users.
Since its launch in early 2021, The Buckner Group’s modern commerce solution has been a resounding success, with several key clients, including one of Australia’s largest early learning providers, a market-leading travel services provider, a major transportation provider, a national skin care clinic, and hundreds of other companies under their umbrella, onboarded to the platform.
The solution has resulted in over 1,200 companies being onboarded, with more than 6,000 new registered accounts, 4,000+ orders placed, and 65,000+ products sold in the first 12 months. The Buckner Group’s modern B2B solution has delivered unprecedented value to their customers, setting a new standard for B2B marketing services in Australia.
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Full control of ordering processes for each client, from controlling who can input and customise an order, to who can approve and purchase it within a company.
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Each company entity can trace the detailed transactions relating to orders with ease, removing manual sign-off processes and digitising the audit trail.
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B2B workflows have been developed specifically with a deep understanding of client requirements and self-service preferences.
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System integration ensures that companies are provided with a unified and seamless CX. Information updated in the ERP is automatically synced with the commerce platform to ensure this.
-
Single Sign-On allows client end users to log into the platform from their existing company system without the need for additional login credentials.
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Direct integration with the publishing platform, allows each tenant to customise a range of dedicated marketing communication assets developed specifically for their brand.
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Clients can check out with ease through the commerce platform, without the need to login to separate systems to produce assets and then checkout.
-
Clients can reduce overspending with a full view of company budgets, orders and more. They also have the ability to restrict unauthorised purchases with an approval hierarchy.
-
Business Intelligence tools provide real-time insights for The Buckner Group and a consolidated view of various critical customer journeys.
-
The ability to scale the number of clients and companies onboarded to the solution is supported by a robust architecture, built to grow with the business.
- Integration between key systems fosters interaction and seeks to keep business operations streamlined, organised and automated
The Buckner Group sought to deliver a B2B marketing services experience that would be truly one-of-a-kind. Their service offering spans a wide range of categories, including custom labeling and packaging, branded merchandise and apparel, tailored advertising, local area marketing, and more.
To achieve this, The Buckner Group needed a commerce solution that could provide limitless customisation options while also providing a reliable and future-proof architecture to support their growth plans. Additionally, they required seamless integration with critical business systems like their ERP and publishing software.
After careful consideration, The Buckner Group chose Adobe Commerce Cloud as the platform to bring their vision to life, partnering with Balance, their trusted commerce partner, to engineer the solution.
The Buckner Group was determined to provide their B2B customers with a seamless transition to the new platform, offering a fully digital solution that would optimise the way each customer does business. As part of their commitment to customer experience, they aimed to give customers greater control over their spending and budget, making it easier to manage the purchasing processes.
A significant effort was invested to ensure that critical business systems worked together in harmony to create a seamless customer experience. The solution uses dabus.io Middleware to foster interaction between independent systems, streamlining business operations, automating tasks, and improving organisation. By bridging the gap between applications, tools, and databases, The Buckner Group provides a unified experience to both B2B customers and business users.
Since its launch in early 2021, The Buckner Group’s modern commerce solution has been a resounding success, with several key clients, including one of Australia’s largest early learning providers, a market-leading travel services provider, a major transportation provider, a national skin care clinic, and hundreds of other companies under their umbrella, onboarded to the platform.
The solution has resulted in over 1,200 companies being onboarded, with more than 6,000 new registered accounts, 4,000+ orders placed, and 65,000+ products sold in the first 12 months. The Buckner Group’s modern B2B solution has delivered unprecedented value to their customers, setting a new standard for B2B marketing services in Australia.
-
Full control of ordering processes for each client, from controlling who can input and customise an order, to who can approve and purchase it within a company.
-
Each company entity can trace the detailed transactions relating to orders with ease, removing manual sign-off processes and digitising the audit trail.
-
B2B workflows have been developed specifically with a deep understanding of client requirements and self-service preferences.
-
System integration ensures that companies are provided with a unified and seamless CX. Information updated in the ERP is automatically synced with the commerce platform to ensure this.
-
Single Sign-On allows client end users to log into the platform from their existing company system without the need for additional login credentials.
-
Direct integration with the publishing platform, allows each tenant to customise a range of dedicated marketing communication assets developed specifically for their brand.
-
Clients can check out with ease through the commerce platform, without the need to login to separate systems to produce assets and then checkout.
-
Clients can reduce overspending with a full view of company budgets, orders and more. They also have the ability to restrict unauthorised purchases with an approval hierarchy.
-
Business Intelligence tools provide real-time insights for The Buckner Group and a consolidated view of various critical customer journeys.
-
The ability to scale the number of clients and companies onboarded to the solution is supported by a robust architecture, built to grow with the business.
- Integration between key systems fosters interaction and seeks to keep business operations streamlined, organised and automated
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