Horseland is a successful family owned and operated Australian business. Horseland first opened its doors in 1978 and has evolved over 40 years to become Australia’s largest equestrian retailer with 51 stores Australia-wide. In partnership with Balance Internet, Horseland launched its Magento Enterprise online store in 2011 and continues to support their eCommerce strategy.


  • Strategy
  • UX Design
  • Development


  • Magento Commerce
  • Braintree



Whether it’s finding out what’s on, learning about products and giving expert advice, Horseland provide horse lovers with experience and knowledge to help them realise their full potential. Through constantly improving and refining the online experience users can shop for all their equestrian needs from anywhere in Australia which has led to the success of being the leading equestrian retailer in Australia. Our partnership with Horseland has been a testament to their successes through their online store and we’re proud to be part of this truly amazing Australian company.

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