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Eckersley’s is one of Australia’s largest fine art, craft and design supplies retailers. Established over 50 years ago in Melbourne, today Eckersley’s has some 28 stores around the country.

Eckersley’s also has an active and significant involvement in the arts and education sectors countrywide, supplying art and design materials directly to schools.

Balance Internet began working with Eckersley’s to migrate their disparate websites to a unified best practice Magento Commerce Cloud platform. The new solution needed to cater to B2C and B2B operations and host a total of five sites on the one Magento installation. Balance Internet developed the sites on the Magento Commerce Cloud platform with market-leading functionality to optimise conversion, increase order value, strengthen customer loyalty, and improve sales. The platform is also tightly integrated with Eckersley’s ERP System Epicor and Loyalty Program Givex.


  • B2C and B2B Digital Strategy
  • User Experience Design
  • User Interface Design
  • Custom Magento Development
  • Integration
  • Ongoing Support & Maintenance

Technology Partners

  • Magento Commerce Cloud
  • dabus integration middleware
  • Braintree
  • Algolia Search
  • Zendesk
  • Google Services
  • dotdigital
  • Fastly CDN
  • New Relic Reporting
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