Whether you’re purchasing new appliances to complete the ultimate kitchen renovation, designing the perfect bathroom for your new build or are in a hurry to replace your broken washing machine, their curated selection of leading brands makes performance, reliability and stylish design accessible to everyone.
As a family-run local business, e&s pride themselves on offering great prices, honest advice and exceptional service. e&s make it their mission to ensure improving life in your home with the perfect appliances feels easier. They call it the e&s feeling.
The team at e&s recognised the need to transform their eCommerce platform to have the ability to revolutionise their omnichannel customer experience. With a comprehensive digital transformation strategy to drive the business forward, the e&s team worked with Balance Internet to create an Adobe Commerce platform to deliver their vision. ‘The e&s feeling’ which the brand makes their mission needed to be fluid across in-store and eCommerce, creating the ultimate omnichannel experience for their customers.
The eCommerce platform needed to include the many positive aspects of shopping in person at e&s in a new inventive way, including the welcoming atmosphere, the informed and helpful staff, the extensive range of products available, the after-sales services that go hand in hand with the products, and their price match guarantee service. Balance Internet and e&s worked together in partnership to begin designing a solution to meet the technical and experiential criteria required for it to be a success.
e&s saw their online sales increase a whopping 1936% during the first year of the new site. A hugely successful outcome in such challenging times for Australian businesses of all kinds.
The Adobe Commerce solution handled the significantly increased demand on both the front-end and back-end with ease. This allowed e&s to focus on their customers and deliver them superior experiences through solely digital channels throughout a large part of 2020.
The continued partnership between e&s and Balance Internet is focused on improving the online experience for e&s customers in new and exciting ways. This collaborative continuous improvement approach has delivered an impressive average growth of 23% month on month since launch with several developments for the solution still in the works.
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“Adobe Commerce has been the perfect platform to transform our business into a true omnichannel retailer. Our partnership with Balance Internet has allowed us to push the boundaries of Adobe’s platform to create a highly engaging and flexible website that will continue to support our ambitious growth plans for many years to come.”
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Superior content management
- Has significantly improved content management and publishing with an easy-to-use and intuitive interface.
- Has streamlined content publishing with content preview and scheduling capabilities.
- Allows e&s eCommerce, Merchandising and Marketing teams to manage onsite content without requiring developer support.
- Integrates seamlessly with key business systems such as the organisation’s ERP, to improve content management.
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Powerful insights
- The solution provides data visualisation, cloud-based hosting and robust dashboard and report building tools in one place.
- Drives business impact with powerful business intelligence capabilities, which can be used to improve the customer experience.
- The solution provides a global view of real-time stock availability and orders, utilising Magento MSI, so that customer service can easily help customers process orders.
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Customer-centric experiences
- Supports a wide range of content to create immersive experiences for customers, e.g. images, videos, product manuals, promotional banners, adjustable page layouts, and find a showroom.
- Provides customers with an interactive experience to search and discover, driving engagement and conversion.
- Provides customers with standard pricing, cashback pricing, promotional pricing, get-a-quote and price matching, as they would be able to receive when shopping in-store.
- The solution provides flexible fulfilment options, including various standard delivery and delivery with installation options based on location.
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Scalability and optimisation
- Reliable Amazon Web Service (AWS)–based environment that can support any size of eCommerce deployment or campaign traffic.
- Use of a high performance CDN optimises content delivery, reducing load on critical infrastructure and increasing responsiveness in key conversion funnels.
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Since 2008, Adobe Commerce (previously Magento Commerce) has grown to become the preferred Commerce Platform for international and Australian merchants. Adobe Commerce now powers over 30% of global and 45% of Australian merchants enabling retailers to innovate, differentiate and grow their omnichannel sales in an increasingly competitive market.
Out-of-the-box Business Intelligence provides vital commerce dashboards that make it simple to monitor business health. Merchants never have to worry about trying to figure out Average Order Value, Customer Lifetime Value, Retention rates, etc., ever again. Once comfortable with those best practices, merchants can unleash the true power of their data with complete business intelligence capabilities.
Pushys is Australia’s leading online bike retailer selling top brand road, mountain and BMX bikes, scooters and accessories with unequalled knowledge and skills in the local market. So when it came time to upgrade their solution, offering the best commerce experience for customers was crucial for the pure-online retailer.
With an eCommerce platform for Australia and New Zealand regions, Krispy Kreme puts delicious and joyful experiences at the heart of their customer experience. Creating an exciting digital experience for online customers that could be as immersive as in-store, was possible with Adobe Commerce.
