Authentic and rugged outerwear, made in Australia since 1898

Since 1898, Driza-Bone has become an Australian Icon worn not only by stockmen but by politicians such as John Howard and George W Bush; Rockstars and models like Kate Moss and by the everyday Australian. Whether it’s wearing one to drove a mob of sheep across the central plains or throwing one on to keep dry at the footy, there’s nothing more quintessentially Australian than wearing a Driza-Bone.

Balance Internet began working with Driza-Bone to migrate their existing website to a best practice Magento Commerce Cloud platform. The new solution needed to provide a stable and flexible platform to host both the Driza-Bone site and sister company RB Sellars site. Just like Driza-Bone’s oilskin outerwear, an essential requirement for their new Magento platform was that it had to be made to ensure the test of time.


  • B2C and B2B Digital Strategy
  • User Experience Design
  • User Interface Design
  • Custom Magento Development
  • System Integration
  • Ongoing Support & Maintenance

Technology Partners

  • Magento Commerce Cloud
  • dabus integration middleware
  • Braintree
  • Algolia Search
  • Zendesk
  • AfterPay
  • Google Services
  • Fastly CDN


Balance Internet developed a Magento Commerce Cloud platform with market-leading functionality to further strengthen customer loyalty and improve sales. The platform is also tightly integrated with Driza-Bone’s ERP System using the dabus integration middleware solution. In addition to the development and delivery of the Magento solution, the team at Driza-Bone were trained and empowered to manage the day to day marketing and operational aspects of the platform.