Authentic and rugged outerwear, made in Australia since 1898

Since 1898, Driza-Bone has become an Australian Icon worn not only by stockmen but by politicians such as John Howard and George W Bush; Rockstars and models like Kate Moss and by the everyday Australian. Whether it’s wearing one to drove a mob of sheep across the central plains or throwing one on to keep dry at the footy, there’s nothing more quintessentially Australian than wearing a Driza-Bone.

Balance Internet began working with Driza-Bone to migrate their existing website to a best practice Magento Commerce Cloud platform. The new solution needed to provide a stable and flexible platform to host both the Driza-Bone site and sister company RB Sellars site. Just like Driza-Bone’s oilskin outerwear, an essential requirement for their new Magento platform was that it had to be made to ensure the test of time.

Services

  • B2C and B2B Digital Strategy
  • User Experience Design
  • User Interface Design
  • Custom Magento Development
  • System Integration
  • Ongoing Support & Maintenance

Partners

  • Magento Commerce Cloud
  • Braintree
  • Algolia Search
  • Zendesk
  • AfterPay
  • Google Services
  • Fastly CDN

 

Balance Internet developed a Magento Commerce Cloud platform with market-leading functionality to further strengthen customer loyalty and improve sales. The platform is also tightly integrated with Driza-Bone’s ERP System. In addition to the development and delivery of the Magento solution, the team at Driza-Bone were trained and empowered to manage the day to day marketing and operational aspects of the platform.

Subscribe to our newsletter

Get updates, news, industry events and tips to increase conversion rate.

Top