As the world’s largest distributor of numismatic products for the Royal Australian Mint and Perth Mint, Downies are able to bring the cutting edge of the Australian numismatic industry to their collectors. Downies recognised the opportunity to modernise and improve their online presence for both Downies Coins and Macquarie Mint. After an extensive review process, Downies selected the Magento Commerce Cloud solution and enterprise partner Balance Internet to architect, design and develop a new high-performance platform to meet their requirements. The project focused on improving overall user experience and conversion while streamlining back of house operations through full integration with SAP.


  • Strategy
  • User Experience Design
  • User Interface Design
  • Development
  • Integration
  • Optimisation
  • Support and maintenance

Technology Partners

  • Magento Commerce Cloud
  • Zendesk
  • Dotdigital



A comprehensive eCommerce strategy and fully integrated Magento platform (with SAP) enabled Downies and Macquarie Mint to strengthen and personalise their relationships with customers while transitioning many phone and mail order purchases to the new online platform.