Designer Appliances is a national group of retailers specialising in premium brands of kitchen and laundry appliances. The Magento 2 platform developed by Balance Internet enables consumers to research and compare appliances and then purchase either online or instore. As independent retailers, functionality enabling the allocation of orders to local stores for fulfilment and click and collect is central to the success of the experience.


  • Omnichannel strategy
  • User Experience Design
  • User Interface Design
  • Development
  • Middleware Integration
  • Campaign and promotions management
  • Support and maintenance
  • Ongoing feature enhancements


Technology Partners

  • Magento Commerce Cloud
  • dabus integration middleware
  • Glue
  • Nosto
  • Dotdigital
  • Productbase
  • Algolia Search
  • Humm
  • Zip
  • Braintree
  • Paypal
  • ShippIT


Key Features

  • Omnichannel solution
  • Click & Collect from store
  • Ship from store
  • Estimated shipping & find in closest store feature
  • Brick & Mortar store shipping allocations
  • Algolia Search
  • ShippIT integration
  • Product recommendations powered by Nosto
  • Integrated On and Offline gift cards
  • Rental and Finance Options
  • Refineable store locator (extended filters etc.)
  • Integration with Productbase for detailed product information
  • Product enquiries
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