How BlackMilk Clothing are transforming customer experience with their PWA
Based in Australia, BlackMilk is renowned for its captivating designs and major collaborations with iconic brands such as Barbie, Sailor Moon, Pokémon, Harry Potter, and The Legend of Zelda. With a fiercely devoted customer base spanning 200+ countries and major celebrity fans like Beyoncé, BlackMilk have become synonymous with expressive fashion.
The Balance and BlackMilk Story: Several years ago, BlackMilk began partnering with Balance to evolve their Magento Commerce platform. This strong partnership has continued to thrive, with the recent development of a high-performance Progressive Web Application (PWA) headless commerce solution. The collaboration aims to transform the customer experience and take BlackMilk’s mobile commerce to new heights.
Marketing Director, BlackMilk Clothing
Recognising the dominance of mobile in their customer base, BlackMilk had a bold vision to develop a PWA solution that would deliver exceptional customer experiences. With approximately 80% of sessions and 65% of online revenue coming from mobile, there was a pressing need to strengthen the user experience and ensure consistency across devices. BlackMilk faced the challenge of developing a solution that could handle high traffic demands during major campaigns, while delivering ninja-fast performance.
BlackMilk Clothing is all about standing out from the crowd. So, it was no surprise that the trendsetters would take the same ‘stand out’ approach to design their new PWA solution. The brand designed a new theme, guided by extensive customer research, to resonate with their unique customer base. Under the hood, the PWA solution is powerful, meeting the demands of significant campaign traffic, from browsing just-released collections and collaborations to placing orders. The innovative solution has seamlessly integrated with BlackMilk’s forward-thinking approach to storytelling and commerce; taking customers on an immersive journey through each new iconic collection.
BlackMilk Clothing’s relentless pursuit of excellence in mobile commerce, coupled with their strong partnership with Balance, has yielded remarkable results. By revolutionising the customer experience with their powerful PWA solution, BlackMilk has achieved unprecedented levels of success. The astounding results include a staggering 22% increase in mobile traffic, 13% growth in mobile revenue, and 9% surge in mobile Average Order Value. With a customer-first approach and cutting-edge technologies, BlackMilk exemplifies what it means to be a trailblazer, setting a new benchmark for mobile commerce success in the fashion industry.
Offline Capability
- The PWA works offline, allowing BlackMilk customers to browse, add products to their cart, and complete purchases without a stable connection. Data synchronises with the server when the connection is restored.
Responsive Design
- The solution ensures a consistent and responsive experience across devices, enabling easy navigation, product viewing, and purchases on desktops, mobile devices, and tablets.
App-like User Experience
- The solution offers an app–like experience with full–screen mode, home screen icons, push notifications, and smooth transitions. This enhances user engagement and encourages return visits.
Fast Performance
- The PWA delivers fast load times, smooth navigation, and instant responses to user interactions. This ensures a seamless and snappy experience, reducing bounce rates and improving customer satisfaction.
Recognising the dominance of mobile in their customer base, BlackMilk had a bold vision to develop a PWA solution that would deliver exceptional customer experiences. With approximately 80% of sessions and 65% of online revenue coming from mobile, there was a pressing need to strengthen the user experience and ensure consistency across devices. BlackMilk faced the challenge of developing a solution that could handle high traffic demands during major campaigns, while delivering ninja-fast performance.
BlackMilk Clothing is all about standing out from the crowd. So, it was no surprise that the trendsetters would take the same ‘stand out’ approach to design their new PWA solution. The brand designed a new theme, guided by extensive customer research, to resonate with their unique customer base. Under the hood, the PWA solution is powerful, meeting the demands of significant campaign traffic, from browsing just-released collections and collaborations to placing orders. The innovative solution has seamlessly integrated with BlackMilk’s forward-thinking approach to storytelling and commerce; taking customers on an immersive journey through each new iconic collection.
BlackMilk Clothing’s relentless pursuit of excellence in mobile commerce, coupled with their strong partnership with Balance, has yielded remarkable results. By revolutionising the customer experience with their powerful PWA solution, BlackMilk has achieved unprecedented levels of success. The astounding results include a staggering 22% increase in mobile traffic, 13% growth in mobile revenue, and 9% surge in mobile Average Order Value. With a customer-first approach and cutting-edge technologies, BlackMilk exemplifies what it means to be a trailblazer, setting a new benchmark for mobile commerce success in the fashion industry.
Offline Capability
- The PWA works offline, allowing BlackMilk customers to browse, add products to their cart, and complete purchases without a stable connection. Data synchronises with the server when the connection is restored.
Responsive Design
- The solution ensures a consistent and responsive experience across devices, enabling easy navigation, product viewing, and purchases on desktops, mobile devices, and tablets.
App-like User Experience
- The solution offers an app–like experience with full–screen mode, home screen icons, push notifications, and smooth transitions. This enhances user engagement and encourages return visits.
Fast Performance
- The PWA delivers fast load times, smooth navigation, and instant responses to user interactions. This ensures a seamless and snappy experience, reducing bounce rates and improving customer satisfaction.
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