Beacon Lighting needs no introduction as Australia’s leading specialist lighting retailer with over 99 company owned and franchise stores across the country. Our partnership with Beacon Lighting commenced in 2011 with the complete re-architecture and re-design of their online stores on the Magento Commerce. Since that time we have continued to expand and innovate the platform to help grow Beacon’s share in the B2C and B2B markets across lighting and specialist categories including solar and ceiling fans. Today, Beacon with our strategic and development support, operate online stores targeting the consumer and home improvement markets, trade and commercial markets comprising electricians, architects and interior designers.

The solution is a compelling example of how Magento’s continuous innovation and feature releases has powered the on and offline sales of a growing retailer.

The Beacon Lighting Trade customers can apply online and get approved to purchase goods from the Beacon Trade website which has price benefits and rewards for continued engagement and loyalty. Balance Internet had partnered with Beacon Lighting in 2011 and continues to provide ongoing strategy, digital consultancy and technical support.


  • eCommerce Strategy
  • User Experience Design
  • User Interface Design
  • Development
  • Integration
  • Ongoing innovation
  • Support and maintenance
  • Conversion optimisation



  • Magento Commerce
  • Zendesk
  • Live Chat
  • Salesforce Marketing Cloud


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Beacon Lighting’s consumer, trade and specialty sites with full integration with their internal systems provide a complete omni-channel experience for their customers.

Trade customers have access to a tiered wholesale pricing structure and their “Beacon Cash” Loyalty rewards while retail consumers can gain inspiration and ideas from Beacon’s extensive image galleries and social media channels and then purchase through a variety of payment methods. Fulfillment options include ship to home or building site or click & collect from the nearest store. Customer service is fully integrated with full online and offline order history available for viewing and reordering from the online store.

The platform has provided Beacon and their stores with competitive advantage in a competitive market.