Unique and engaging shopping experiences for leading retailers

eCommerce that never stands still

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Who are Balance Internet

We do eCommerce. Since 2008, Balance Internet has been creating engaging eCommerce solutions underpinned by award-winning digital strategy for leading businesses and brands across the Asia Pacific region.

Balance Internet is a highly specialised eCommerce agency, and our unmatched industry expertise guides our first-class digital delivery process.

Balance Internet has become a specialist in digital transformation, working with each of our valued clients and partners to achieve digital ecosystem harmony, with eCommerce at the core.

We think of our clients as long-term partners. In partnership, we want to help your business form the solid foundations of a leading eCommerce solution, with flawless brand interactions to drive acquisition, boost conversion, and promote customer brand advocacy.

Whether it’s Magento Commerce, BigCommerce, Adobe Experience Cloud Integration or a bespoke custom solution development that you’re after, you’ve come to the right place.

Don’t fall behind your competitors; speak to our team of strategists and digital transformation experts today.

How can we help?

Contact us today for a no obligation chat with one of our eCommerce specialists.

Key B2C Features

Market dynamics are constantly evolving, and to remain competitive B2C businesses today need more than just an eCommerce strategy. A company needs a scalable and sophisticated solution to seize market opportunities and meet the high demands of its buyers.

Deliver meaningful commerce experiences

  • Mobile commerce ready from the onset
  • B2C and B2B commerce capabilities, within one platform
  • Headless commerce architecture and technology
  • Improve customer experiences, boost conversion and promote brand advocacy

Personalised experiences

  • Product recommendations, segmentation and personalisation
  • Personalised content and targeted promotions
  • Multi-site support to tailor experiences for different brands, customer groups or geographies

Efficiently manage operations

  • Business intelligence tools and reporting to unpack insights
  • Inventory management, order management and customer service for seamless cross-channel experiences
  • Support for click and collect operations

Operate with Confidence

  • Open and customisable architecture for continuous improvement
  • Best-practice security framework and version updates
  • Integration of pricing, product, customer, shipping, and other data with existing business systems
  • Flexible selling models with support for physical and digital goods, services and subscription offerings


Powered by best-in-class technology and a passion for engineering innovative solutions, our team of experts are well versed across multiple B2C industries:

  • Retail
  • Commercial Sales
  • Fashion & Clothing
  • Manufacturing
  • Animal Care & Veterinary Services
  • Health Services
  • Speciality Retailers
  • Franchise Groups


Pushys is Australia’s leading online bike retailer selling top brand road, mountain and BMX bikes, scooters and accessories with unequalled knowledge and skills in the local market. So when it came time to upgrade their solution, offering the best commerce experience for customers was crucial for the pure-online retailer.

Best Friends Pets

For Best Friends Pets, delivering smooth customer experiences with a robust digital foundation is at the heart of their commerce strategy. Balance Internet started working with the brand to create a powerful solution to provide customers with everything they need for happy and healthy pets, whether premium pet food products or grooming and vet services.

From years and years of hands on industry experience, we have put together the top 5 conversion optimisers seen in today’s B2C eCommerce market economy.


We’ve been in eCommerce longer than most, chances are we’ve worked with the systems in your ecosystem. Here are a few of our partners:

Since 2008, Magento Commerce has grown to become the preferred Commerce Platform for international and Australian merchants. Magento now powers over 30% of global and 45% of Australian merchants enabling retailers to innovate, differentiate and grow their omnichannel sales in an increasingly competitive market.
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Every moment your customers spend with your company should be personalised, consistent, and frictionless. In a world full of disruption and startups, customer experience is what makes or breaks today’s brands. Adobe Experience Cloud draws from its vast experiences with customers all over the globe to deliver a suite of solutions through Adobe Analytics Cloud, Adobe Marketing Cloud and Adobe Advertising Cloud.
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A BigCommerce solution is for the big dreamers with the growth to back it up. The companies with smaller budgets and even tighter deadlines, who are needing to stay agile choose BigCommerce so they can keep up with the ever-evolving needs of their customers.
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The game has changed

Thought leadership

For B2C Insights, market trends, customer stories, the latest company news and information about industry events, visit the Balance Internet Blog.

Top 5 Conversion Optimisers

In 2020, businesses have been challenged to pivot quickly and optimise on the fly. We have seen first hand the strategies that are working in today’s market. Download our top 5 industry trends for conversion optimisation that are working for businesses like yours.