REDARC Electronics needed to take their successful business to the next level by expanding further into Europe and improving the commerce experience for their customers in North America, Australia, and New Zealand. They also wanted to increase the lifetime value of their trade customers by building a content-rich platform to assist salespeople on the ground.
REDARC partnered with Balance to implement a new solution that utilises automation and integration to maximise revenue, increase operational efficiencies, and streamline the process of managing product information, order fulfilment, and marketing campaigns. With Adobe Commerce, they unified their previously disparate systems, resulting in a streamlined and personalised customer journey for retail and trade customers. They expanded their commerce offering into Europe, tapped into a new market, and provided a content-rich tool to assist their trade salespeople with targeted assets that facilitate sales.
REDARC significantly improved its buying experience and revenue since implementing the new solution, with more than 100% increase in eCommerce conversion rate, a 3.6% increase in new retail customers, and a remarkable 29% increase in new buyer accounts within the trade sector for North America. They achieved their key commerce objectives and created a truly outstanding platform experience for their customers and team alike, which has enabled better warehouse and order fulfillment, marketing and content updates, and sales strategy.
REDARC Electronics needed to take their successful business to the next level by expanding further into Europe and improving the commerce experience for their customers in North America, Australia, and New Zealand. They also wanted to increase the lifetime value of their trade customers by building a content-rich platform to assist salespeople on the ground.
REDARC partnered with Balance to implement a new solution that utilises automation and integration to maximise revenue, increase operational efficiencies, and streamline the process of managing product information, order fulfilment, and marketing campaigns. With Adobe Commerce, they unified their previously disparate systems, resulting in a streamlined and personalised customer journey for retail and trade customers. They expanded their commerce offering into Europe, tapped into a new market, and provided a content-rich tool to assist their trade salespeople with targeted assets that facilitate sales.
REDARC significantly improved its buying experience and revenue since implementing the new solution, with more than 100% increase in eCommerce conversion rate, a 3.6% increase in new retail customers, and a remarkable 29% increase in new buyer accounts within the trade sector for North America. They achieved their key commerce objectives and created a truly outstanding platform experience for their customers and team alike, which has enabled better warehouse and order fulfillment, marketing and content updates, and sales strategy.
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